Advertising Campaign Ideas

12
 questions
20 - 35
 minutes
Communication

This pack will help you ideating the basics of your advertising campaigns. It will work great when you are looking for the concept of a new campaign, action or marketing piece. The questions on this pack will make you explore possibilities on messaging and channels.

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Remember that all ideas are welcome.

Try to generate as many ideas as possible.
You'll have time to filter them later.

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Advertising Campaign Ideas

What if you sent the opposite message?

Think about communicating the exact opposite of what you are supposed to say. Use negativity to your benefit.

Advertising Campaign Ideas

What if you didn’t show the author of your idea?

Think about keeping the client/author secret and non-obvious. Play with the mystery.

Advertising Campaign Ideas

What if a hashtag could solve it all?

Think about a social media movement that could engage and gain support. Make it catchy and relevant.

Advertising Campaign Ideas

What if the idea got people hooked?

Think about creating an addiction to your idea. Make it so they have to use it all the time, always coming back for more.

Advertising Campaign Ideas

What if the idea was based on rewards?

Think about ways of rewarding your audience for using your solution. Give them points, prices or status.

Advertising Campaign Ideas

What if
 the idea sparked conversations?

Think about how you could make a controversial solution. Make people talk about it.

Advertising Campaign Ideas

What if you used opposites?

Think about bringing two different perspectives to your idea. Make extremes connect and show their similarities.

Advertising Campaign Ideas

What if the idea couldn’t be seen?

Think about using other forms that are not visual. You can use taste, smell, sounds and any other invisible thing.

Advertising Campaign Ideas

What if you beautified a negative part of your problem?

Think about using your problemas something good, something beautiful. Find beauty in everything.

Advertising Campaign Ideas

What if you focused on the opposite target group?

Think about changing your audience to the other extreme. If you are targeting young people, focus on old people instead.

Advertising Campaign Ideas

What if the idea was a challenge?

Think about setting a task for your target group. You could make it collaborative like the Ice Bucket Challenge, or just a global competition.

Advertising Campaign Ideas

What if you created something fake?

Think about creating a fake product/ service/ad that is shocking and will drive awareness. Something that is a bit too weird to be real.

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Recuerda que todas las ideas son bienvenidas.

Intenta generar tantas ideas como sea posible.
Tendrás tiempo para filtrarlas más tarde.

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Advertising Campaign Ideas

¿Y si usaras polos opuestos?

Piensa en enfrentar dos perspectivas totalmente opuestas en tu idea. Conecta los extremos y muestra sus similitudes.

Advertising Campaign Ideas

¿Y si idealizaras una parte negativa de tu problema?

Piensa en transformar tu problema en algo bueno, algo bonito. Busca la belleza en todo.

Advertising Campaign Ideas

¿Y si la idea fuera adictiva?

Piensa en enganchar a tu audiencia. Haz que tu público tenga que usarla todo el tiempo, que siempre vuelvan a por más.

Advertising Campaign Ideas

¿Y si un hashtag lo resolviera todo?

Piensa en crear un movimiento en las redes sociales que atraiga a tu público y te haga ganar seguidores. Hazlo atractivo y relevante.

Advertising Campaign Ideas

¿Y si crearas algo falso?

Piensa en crear algo lo suficientemente impactante como para llamar la atención. Levanta sospechas, haz que la gente se pregunte si es real o no.

Advertising Campaign Ideas

¿Y si la idea se basara en recompensas?

Piensa en formas de premiar a la audiencia por usar tu solución. Dales puntos, recompensas o estatus.

Advertising Campaign Ideas

¿Y si la idea fuera un reto?

Piensa en desafiar a tu público con una tarea. Podrías hacer que fuera solidario (como el Ice Bucket Challenge) o, simplemente, una competición global.

Advertising Campaign Ideas

¿Y si mandaras el mensaje opuesto?

Piensa en comunicar lo opuesto a lo que ibas a comunicar. Usa la negatividad en tu favor.

Advertising Campaign Ideas

¿Y si no mostraras la autoría?

Piensa en mantener en secreto a los autores o a los clientes. No lo hagas obvio. Juega con el misterio.

Advertising Campaign Ideas

¿Y si provocaras controversia?

Piensa en una solución que genere polémica. Haz que la gente hable de ella.

Advertising Campaign Ideas

¿Y si la idea no fuera visual?

Piensa en usar medios que no sean visuales. Puedes usar sabor, olor, sonidos o cualquier otra cosa que no dependa de la vista.

Advertising Campaign Ideas

¿Y si te centraras en el público objetivo opuesto?

Piensa en redirigir tu idea al público contrario. Si estás centrándote en estudiantes, dirígete a jubilados.

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