Art Direction Ideas

13
 questions
20 - 40
 minutes
Design

This pack will help you ideate to create an appealing art direction for your projects. You can use it for campaigns, videos, print ads or even design pieces. The questions on this pack will help you find that visual tone you are looking for.

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Remember that all ideas are welcome.

Try to generate as many ideas as possible.
You'll have time to filter them later.

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Art Direction Ideas

What if you used the minimum space?

Think about limiting yourself to using just a tiny part of the format.

Art Direction Ideas

What if you added movement?

Think about giving it the feeling that it is moving. Blurry it; give it flow.

Art Direction Ideas

What if you chose colour randomly?

Think about confusing colours. Make a surprising and non-logical combination. Like a purple sun, or a pink dog.

Art Direction Ideas

What if colour came first?

Think about deciding on the visual tone first. When you have that, start imagining type, shapes, and composition. Use it as the starting point.

Art Direction Ideas

What if you did not keep the sense of proportion?

Think about weird shapes and proportions. Forget about the golden ratio.

Art Direction Ideas

What if it was blurry?

Think about fog and mist. Show everything through a distorted glass.

Art Direction Ideas

What if you restricted the use of colour?

Think about using less, maybe just one, or a maximum of two.

Art Direction Ideas

What if it were broken?

Think about imperfection. Scratch it, make it explode, or deteriorate it.

Art Direction Ideas

What if you made it realistic?

Think about the real thing. Don't simplify the images and illustrations. Make it as credible as possible.

Art Direction Ideas

What if the elements didn't have anything to do with each other?

Think about creating some tension through contrast, such as when you place a neon colour spot on top of a black and white photo.

Art Direction Ideas

What if you made it raw?

Think about not overcooking your design. Make it hard and rough.

Art Direction Ideas

What if you could only see the outline?

Think about not having any fill.

Art Direction Ideas

What if you went back to the essence?

Think about stripping down your idea to the bones. Skip any unnecessary layer. Sometimes it's all about making something simple.

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Start Again
Empecemos

Recuerda que todas las ideas son bienvenidas.

Intenta generar tantas ideas como sea posible.
Tendrás tiempo para filtrarlas más tarde.

Obtén la primera pregunta
Art Direction Ideas

¿Y si le añadieras movimiento?

Piensa en transmitir la sensación de que se mueve. Desenfócalo, deja que fluya.

Art Direction Ideas

¿Y si volvieras al origen?

Piensa en quitar las capas innecesarias. A veces, lo importante es transmitir tu idea de una forma sencilla.

Art Direction Ideas

¿Y si limitaras tu uso del color?

Piensa en utilizar un solo color. Dos, como máximo.

Art Direction Ideas

¿Y si utilizaras el mínimo espacio posible?

Piensa en limitarte a usar una parte minúscula del formato disponible.

Art Direction Ideas

¿Y si el color fuera lo primero?

Piensa en decidir primero la gama cromática. Después, trabaja la tipografía, las formas y la composición. Utiliza el color como punto de partida.

Art Direction Ideas

¿Y si lo desenfocaras?

Piensa en la niebla y en el vapor. Créalo como visto a través de un cristal traslúcido.

Art Direction Ideas

¿Y si solo pudieras ver el contorno?

Piensa en usar formas sin relleno.

Art Direction Ideas

¿Y si lo rompieras?

Piensa en incluir imperfecciones. Arañazos, quemaduras, aspecto deteriorado...

Art Direction Ideas

¿Y si dejaras los bordes sin limar?

Piensa en dejar la idea a medio pulir. Deja que se vea la materia prima.

Art Direction Ideas

¿Y si lo hicieras realista?

Piensa en el objeto y plásmalo siendo fiel a la realidad. No simplifiques las imágenes ni las ilustraciones. Haz tu diseño tan creíble como sea posible.

Art Direction Ideas

¿Y si los elementos no tuvieran relación entre sí?

Piensa en crear tensión por contraste. Por ejemplo, coloca una mancha de color fluorescente en una fotografía en blanco y negro.

Art Direction Ideas

¿Y si rompieras las proporciones?

Piensa en crear formas extrañas, desproporcionadas. Dile adiós a la proporción áurea.

Art Direction Ideas

¿Y si eligieras un color que no tenga sentido?

Piensa en sorprender al receptor con combinaciones ilógicas e inesperadas, como un sol púrpura o un perro malva.

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