Awareness Campaign

8
 questions
15 - 20
 minutes
Communication

This pack will help you create campaign ideas that are out of the ordinary. It's a great pack for when you are trying to find the way to promote your message or next marketing action in an engaging and surprising way.

Let's Get Started

Remember that all ideas are welcome.

Try to generate as many ideas as possible.
You'll have time to filter them later.

Get first question
Awareness Campaign

What if people had to come back daily to the idea?

Think about offering daily exercises, different rewards or giving something for the people to use every day.

Awareness Campaign

What if the idea was disposable?

Think about ideas that can be used only once. After that, you just throw them away.

Awareness Campaign

What if you made a quiz?

Think about asking questions and making your idea a competition. Be as simple/complex as you want to be.

Awareness Campaign

What if you built a pop up space?

Think about what it would sell/show and how that could solve the problem. It could also be a digital space.

Awareness Campaign

What if you offered freebies?

Think about giving out free things. I know it’s a classic, but it usually works.

Awareness Campaign

What if the access to the idea was limited?

Think about restricting the number of people that can use the solution. Create expectations.

Awareness Campaign

What if the value lied in the content?

Think about creating relevant content for your audience. From stories to think pieces and editorials. Everything that could be useful for them.

Awareness Campaign

What if the idea was a lottery?

Think about randomising rewards. Pick people by luck and blame the Gods.

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Empecemos

Recuerda que todas las ideas son bienvenidas.

Intenta generar tantas ideas como sea posible.
Tendrás tiempo para filtrarlas más tarde.

Obtén la primera pregunta
Awareness Campaign

¿Y si engancharas a las personas?

Piensa en ofrecer algún incentivo para que tu público vuelva cada día; podrían ser diferentes ejercicios o premios.

Awareness Campaign

¿Y si la idea fuera desechable?

Piensa en algo que solo se pueda utilizar una vez siguiendo la filosofía de usar y tirar.

Awareness Campaign

¿Y si la idea fuera como una lotería?

Piensa en ofrecer recompensas al azar. Deja que la suerte decida y echa la culpa a los dioses.

Awareness Campaign

¿Y si construyeras un espacio pop up?

Piensa en qué venderías o mostrarías, y cómo eso resolvería tu problema. No tiene por qué ser un espacio físico, podría ser también digital.

Awareness Campaign

¿Y si ofrecieras algo gratis?

Piensa en hacer regalos. Es una solución simple, pero funciona.

Awareness Campaign

¿Y si el valor recayera en el contenido?

Piensa en crear información relevante para tu audiencia: historias, ensayos, editoriales... Cualquier tipo de contenido que sea útil para ellos.

Awareness Campaign

¿Y si el acceso fuera limitado?

Piensa en reducir el número de personas que puedan usar tu producto. Crea una lista de espera. Genera expectativas.

Awareness Campaign

¿Y si hicieras un concurso?

Piensa en hacer preguntas y lanzar tu idea como una competición. Puede ser tan simple o tan elaborada como quieras.

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