Define Your Brand Vision

9
 questions
40 - 55
 minutes
Strategy

This pack will help you find a clear purpose for your brand. Having a strong and unique mission helps people relate to your project. It creates a loyalty and followers. Find your north star.

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Remember that all ideas are welcome.

Try to generate as many ideas as possible.
You'll have time to filter them later.

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Define Your Brand Vision

What if you focused on highlighting what makes you different?

Think about expressing your uniqueness. Your true self. Show how special you are.

Define Your Brand Vision

What if you had an enemy?

Think about someone or something that represents precisely the opposite of what you believe, like what Apple did with Microsoft back in the days.

Define Your Brand Vision

What if you defined success beyond numbers?

Think about what you want to achieve. Don't think about selling stuff and making money. There are more things out there.

Define Your Brand Vision

What if you had only one job?

Think about focusing on just one thing. Turn your brand into an expert on something. Be the best at that.

Define Your Brand Vision

What if you had a superpower?

Think about that thing you can do and others can't. Value it.

Define Your Brand Vision

What if you contributed to a better society?

Think about whether you can do something good for the world. It doesn't have to be a big thing. Details matter too.

Define Your Brand Vision

What if your message was universal?

Think about summing up your mission into something that everyone can understand. Transcend frontiers. Find a global message.

Define Your Brand Vision

What if you skipped forward 20 years?

Think about the future. Imagine how your brand will evolve in time. If you are planning to make something stay for 20 more years, it had better be worth it.

Define Your Brand Vision

What if you had to simplify your vision to the minimum?

Think about explaining it to a six-year-old child. It has to be so simple that fits in a sentence.

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Intenta generar tantas ideas como sea posible.
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Define Your Brand Vision

¿Y si tuvieras un superpoder?

Piensa en lo que puedes hacer que los demás no pueden y dale el valor que se merece.

Define Your Brand Vision

¿Y si tuvieras que simplificar tu idea al máximo?

Piensa en explicársela a niños de seis años. Redúcela a una frase sencilla.

Define Your Brand Vision

¿Y si tu éxito no se midiera en números?

Piensa en qué quieres lograr. No pienses en las ventas y en los beneficios, hay más cosas aparte del dinero.

Define Your Brand Vision

¿Y si te especializaras en una sola cosa?

Piensa en centrarte en una cosa. Convierte tu marca en la mayor experta en un campo concreto.

Define Your Brand Vision

¿Y si viajaras 20 años hacia adelante?

Piensa en el futuro. Imagina cómo evolucionará tu marca con el tiempo. Si pretendes crear algo que siga vigente dentro de 20 años, más vale que merezca la pena.

Define Your Brand Vision

¿Y si tuvieras un antagonista?

Piensa en alguien o algo que representa lo contrario a tus principios, como hizo Apple con Microsoft hace ya un tiempo.

Define Your Brand Vision

¿Y si te centraras en resaltar tus diferencias?

Piensa en qué te hace diferente a los demás, en tu esencia. Muestra lo especial que eres.

Define Your Brand Vision

¿Y si tu mensaje fuera universal?

Piensa en definir tu objetivo como algo que todo el mundo pueda comprender. Traspasa fronteras y crea un mensaje global.

Define Your Brand Vision

¿Y si colaboraras para formar una sociedad mejor?

Piensa en qué puedes aportar a la sociedad, no tiene por qué ser una gran contribución. Pon tu granito de arena.

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