Design your Tone of Voice

10
 questions
25 - 45
 minutes
Communication

This pack will help you design the way your brand speaks and expresses itself. Create your brand personality by designing its voice.

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Remember that all ideas are welcome.

Try to generate as many ideas as possible.
You'll have time to filter them later.

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Design your Tone of Voice

What if you spoke the language of your audience?

Think about using the terms, channels, and technologies your audience uses. Be one of them.

Design your Tone of Voice

What if you shouted louder than anyone else?

Think about raising your voice. Make yourself sound louder than anyone else. Create a firm tone of voice.

Design your Tone of Voice

What if you were an expert in small talk?

Think about the most basic and mainstream level of conversation. Comment on mundane things. Nice weather, right?

Design your Tone of Voice

What if you knew you were right about everything?

Think about acting with confidence, even more self-confidence than Kanye West. Imagine how this will affect the way you behave.

Design your Tone of Voice

What if it was okay not to be liked by everyone?

Think about doing your thing and don't care about haters. Act freely.

Design your Tone of Voice

What if you grew old?

Think about getting wiser all the time. Maybe it's time to act mature.

Design your Tone of Voice

What if you made yourself noticeable all the time?

Think about making it clear when you are in the room. Don't be shy. Ideate ways of catching people's attention.

Design your Tone of Voice

What if you had many voices?

Think about a personality distortion. Create a dialogue with yourself. Change your tone of voice depending on the context.

Design your Tone of Voice

What if you didn't see things as right or wrong?

Think about going beyond binary thinking. See the greys. Show that your brand understands the complexity of the times in which we live.

Design your Tone of Voice

What if every context changed you?

Think about adapting to any situation. Merge with the context. Act like a chameleon.

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Recuerda que todas las ideas son bienvenidas.

Intenta generar tantas ideas como sea posible.
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Design your Tone of Voice

¿Y si tuvieras muchas voces?

Piensa en un trastorno de personalidad. Ten una conversación a solas. Emplea un tono de voz diferente según la situación en que te encuentres.

Design your Tone of Voice

¿Y si te expresaras como lo hace tu audiencia?

Piensa en la jerga, los canales y los medios que usa tu audiencia. Intégrate en esa comunidad.

Design your Tone of Voice

¿Y si te adaptaras al contexto?

Piensa en ser capaz de adaptarte a todas las situaciones. Fusiónate con lo que te rodea. Vuélvete una marca camaleónica.

Design your Tone of Voice

¿Y si no vieras las cosas como buenas o malas?

Piensa en alejarte del pensamiento binario. Observa los tonos grises entre el blanco y el negro. Demuestra que tu marca entiende la complejidad de los tiempos que corren.

Design your Tone of Voice

¿Y si empezaras a envejecer?

Piensa en la sabiduría que has ido adquiriendo. Quizá haya llegado el momento de madurar.

Design your Tone of Voice

¿Y si alzaras la voz por encima de la de los demás?

Piensa en decirlo más alto. Que se te escuche por encima de los demás. Usa un tono de voz seguro y firme.

Design your Tone of Voice

¿Y si no tuvieras que gustarle a todo el mundo?

Piensa en hacer lo que quieres sin que te importen las críticas. Actúa con libertad.

Design your Tone of Voice

¿Y si supieras que tienes razón en todo?

Piensa en actuar con seguridad. Ten más confianza que Julio Iglesias. Imagina cómo afectaría a tu forma de ser.

Design your Tone of Voice

¿Y si llamaras la atención constantemente?

Piensa en dejar clara tu presencia. Olvídate de la timidez, busca formas de atraer la atención de la gente.

Design your Tone of Voice

¿Y si fueras un hacha de las conversaciones triviales?

Piensa en un tipo de conversación más sencilla y habla sobre las cosas más básicas de la vida. Hay que ver cómo está el tiempo, ¿verdad?

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