Visual Resources for Ad Campaigns

8
 questions
10 - 15
 minutes
Design

This pack will help you think about visual resources you can use to solve your communication pieces. It doesn't matter if it's a digital, outdoor or print ad, the questions on this pack will let you play with different things you can use for your design.

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Remember that all ideas are welcome.

Try to generate as many ideas as possible.
You'll have time to filter them later.

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Visual Resources for Ad Campaigns

What if you used quotes?

Think about inspirational sentences from famous people. Use them to impress your audience.

Visual Resources for Ad Campaigns

What if you could only use images?

Think about communicating with just figures, photos and illustrations. No words. Make the idea expressive and suggestive.

Visual Resources for Ad Campaigns

What if you played with colour?

Think about using colour to your benefit. Maybe it’s about illustrations. Or creating a colour code. Or maybe it’s about colour therapy.

Visual Resources for Ad Campaigns

What if you involved young talents?

Think about how you could engage upcoming artists, designers and musicians.

Visual Resources for Ad Campaigns

What if you used emojis?

Think about how an emoji could solve your problem.

Visual Resources for Ad Campaigns

What if you only used words?

Think about only verbal communication. No images or illustrations. Solve the problem with just words.

Visual Resources for Ad Campaigns

What if you couldn’t use design at all?

Think about how you could present a solution with no design. Nothing. Don’t even think about using Helvetica.

Visual Resources for Ad Campaigns

What if you used a metaphor?

Think about a comparison that could help your problem. Exaggerate as much as you want.

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Recuerda que todas las ideas son bienvenidas.

Intenta generar tantas ideas como sea posible.
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Visual Resources for Ad Campaigns

¿Y si solo usaras imágenes?

Piensa en comunicarte solo con formas, fotos e ilustraciones. Nada de palabras. Crea una idea expresiva y sugerente.

Visual Resources for Ad Campaigns

¿Y si solo usaras palabras?

Piensa en una comunicación íntegramente verbal, sin imágenes ni ilustraciones. Utiliza solo palabras en tu solución.

Visual Resources for Ad Campaigns

¿Y si usaras metáforas?

Piensa en una comparación que ayude a solucionar tu problema. Exagera todo lo que quieras.

Visual Resources for Ad Campaigns

¿Y si usaras frases de otros?

Piensa en usar citas inspiradoras de gente famosa. Úsalas para llegar a tu público.

Visual Resources for Ad Campaigns

¿Y si jugaras con colores?

Piensa en usar colores para tu beneficio. Podrías incluir ilustraciones o crear un código con colores. Incluso podrías hacer cromoterapia.

Visual Resources for Ad Campaigns

¿Y si no pudieras usar diseño?

Piensa en cómo presentarías una solución sin diseño alguno. Nada. Ni siquiera en Helvetica.

Visual Resources for Ad Campaigns

¿Y si involucraras a talentos emergentes?

Piensa en cómo podrías incluir a artistas, diseñadores o músicos que estén empezando.

Visual Resources for Ad Campaigns

¿Y si usaras emojis?

Piensa en cómo podrías integrar emojis en tu idea.

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