The first thing you’ll need is a project or creative brief you want to solve. This is crucial, as our prompts are designed to help you solve design, innovation and strategy challenges. Without a clear purpose, the questions won’t make sense and you’ll end up not making the most of them.
With your project in mind, select the pack that best fits your needs. Our packs are categorised in different topics. Use the name and description of the packs to understand if it’s the right one for your problem.
Take each “what if” question as an invitation to explore paths for creating different solutions to your problem. Read one question at a time and take some time to note down ideas for each of it. Go through the entire pack and filter your ideas only after you are done with the entire pack.
Share your screen or just read the questions aloud to your team so they can ideate with you.
Don't judge the question but try to create ideas for each one. Beautiful things happen when you let yourself connect the dots.
Leave your critical thinking for later. Our "what if" questions are for exploring and creating ideas. It's not the time to filter.
On each pack, you'll see a recommended time for the session. Be responsible with the time and don't drag it out indefinitely.