Advertising Campagin Ideas

12
 questions
20 - 40
 minutes
Campaign

This pack contains prompts that will give you the push to create ground-breaking ideas for your activations. The questions of this deck will guide you to think about different topics like time, rewards or challenges.

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Remember that all ideas are welcome.

Try to generate as many ideas as possible.
You'll have time to filter them later.

Get first question
Advertising Campagin Ideas

What if you beautified a negative part of your problem?

Think about using your problemas something good, something beautiful. Find beauty in everything.

Advertising Campagin Ideas

What if you sent the opposite message?

Think about communicating the exact opposite of what you are supposed to say. Use negativity to your benefit.

Advertising Campagin Ideas

What if you used opposites?

Think about bringing two different perspectives to your idea. Make extremes connect and show their similarities.

Advertising Campagin Ideas

What if a hashtag could solve it all?

Think about a social media movement that could engage and gain support. Make it catchy and relevant.

Advertising Campagin Ideas

What if you didn’t show the author of your idea?

Think about keeping the client/author secret and non-obvious. Play with the mystery.

Advertising Campagin Ideas

What if you focused on the opposite target group?

Think about changing your audience to the other extreme. If you are targeting young people, focus on old people instead.

Advertising Campagin Ideas

What if the idea was a challenge?

Think about setting a task for your target group. You could make it collaborative like the Ice Bucket Challenge, or just a global competition.

Advertising Campagin Ideas

What if the idea got people hooked?

Think about creating an addiction to your idea. Make it so they have to use it all the time, always coming back for more.

Advertising Campagin Ideas

What if the idea couldn’t be seen?

Think about using other forms that are not visual. You can use taste, smell, sounds and any other invisible thing.

Advertising Campagin Ideas

What if the idea was based on rewards?

Think about ways of rewarding your audience for using your solution. Give them points, prices or status.

Advertising Campagin Ideas

What if you only had one hour?

Think about what you can build in just one hour. From ideation to delivery to launch. Feel the rush.

Advertising Campagin Ideas

What if the idea sparked conversations?

Think about how you could make a controversial solution. Make people talk about it.

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Intenta generar tantas ideas como sea posible.
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Advertising Campagin Ideas

¿Y si un hashtag lo resolviera todo?

Piensa en crear un movimiento en las redes sociales que atraiga a tu público y te haga ganar seguidores. Hazlo atractivo y relevante.

Advertising Campagin Ideas

¿Y si la idea no fuera visual?

Piensa en usar medios que no sean visuales. Puedes usar sabor, olor, sonidos o cualquier otra cosa que no dependa de la vista.

Advertising Campagin Ideas

¿Y si solo tuvieras una hora?

Piensa en lo que puedes construir en tan solo una hora, desde ideación hasta entrega y lanzamiento. Siente la adrenalina.

Advertising Campagin Ideas

¿Y si te centraras en el público objetivo opuesto?

Piensa en redirigir tu idea al público contrario. Si estás centrándote en estudiantes, dirígete a jubilados.

Advertising Campagin Ideas

¿Y si la idea fuera un reto?

Piensa en desafiar a tu público con una tarea. Podrías hacer que fuera solidario (como el Ice Bucket Challenge) o, simplemente, una competición global.

Advertising Campagin Ideas

¿Y si provocaras controversia?

Piensa en una solución que genere polémica. Haz que la gente hable de ella.

Advertising Campagin Ideas

¿Y si mandaras el mensaje opuesto?

Piensa en comunicar lo opuesto a lo que ibas a comunicar. Usa la negatividad en tu favor.

Advertising Campagin Ideas

¿Y si no mostraras la autoría?

Piensa en mantener en secreto a los autores o a los clientes. No lo hagas obvio. Juega con el misterio.

Advertising Campagin Ideas

¿Y si la idea fuera adictiva?

Piensa en enganchar a tu audiencia. Haz que tu público tenga que usarla todo el tiempo, que siempre vuelvan a por más.

Advertising Campagin Ideas

¿Y si usaras polos opuestos?

Piensa en enfrentar dos perspectivas totalmente opuestas en tu idea. Conecta los extremos y muestra sus similitudes.

Advertising Campagin Ideas

¿Y si idealizaras una parte negativa de tu problema?

Piensa en transformar tu problema en algo bueno, algo bonito. Busca la belleza en todo.

Advertising Campagin Ideas

¿Y si la idea se basara en recompensas?

Piensa en formas de premiar a la audiencia por usar tu solución. Dales puntos, recompensas o estatus.

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