Brand Communication During a Crisis

9
 questions
25 - 40
 minutes
Communication

This pack will help you find ways of communicating with your audience during the crisis. Right now, more than ever, it's essential to think twice before you speak. Communication should add value, and your audience will expect that.

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Remember that all ideas are welcome.

Try to generate as many ideas as possible.
You'll have time to filter them later.

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Brand Communication During a Crisis

What if you collaborated with content creators online?

Think about supporting creators by using your brand as a platform for them to create original content. You might just learn from each other and create a better community.

Brand Communication During a Crisis

What if you created special experiences in physical spaces?

Think about opening pop-ups or retail spaces in unique places. Turn them into an experience that goes beyond shopping. Give your audience a reason to come and visit you.

Brand Communication During a Crisis

What if you interacted online outside of social media?

Think about creating online experiences that go beyond social media. Organise webinars, forums or interactive websites. Create your own space and set your own rules.

Brand Communication During a Crisis

What if you made honest interactions?

Think about being upfront with your feelings and intentions. Don’t hide things from your audience – be transparent as much as possible.

Brand Communication During a Crisis

What if you went back to communication basics?

Think about being useful when you speak up. There is no need to constantly generate noise. Plan your communication so it does exactly that – communicate.

Brand Communication During a Crisis

What if you valued offline moments?

Think about creating moments where people can disconnect from their digital devices. Get back to hands-on activities or facilitate situations where no technology is involved.

Brand Communication During a Crisis

What if you allowed contemplative spaces?

Think about securing time to pause and reflect on your business. Let your team or your audience stop for a moment to be conscious about the present.

Brand Communication During a Crisis

What if you facilitated true connections?

Think about your business as a platform to establish long-lasting relationships between people. Make those connections happen through your offerings.

Brand Communication During a Crisis

What if you added emotions to your digital experiences?

Think about expressing your feelings through your digital channels. Build those channels to make your audience feel emotionally connected to you and perhaps even to each other.

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Brand Communication During a Crisis

¿Y si añadieras emociones a tus experiencias digitales?

Piensa en expresar tus sentimientos a través de tus canales digitales. Diseña cualquier cosa que hagas digitalmente para hacer que tu audiencia conecte contigo, o incluso entre ellos mismos, de forma emocional.

Brand Communication During a Crisis

¿Y si crearas momentos de desconexión digital?

Piensa en diseñar momentos donde la gente pueda desconectar de sus dispositivos electrónicos. Vuelve a las manualidades o facilita situaciones donde no haya nada de tecnología.

Brand Communication During a Crisis

¿Y si facilitaras conexiones duraderas?

Piensa en tu negocio como una plataforma para establecer relaciones largas en el tiempo entre personas. Haz que esas conexiones ocurran gracias a tus servicios y productos.

Brand Communication During a Crisis

¿Y si crearas experiencias únicas en lugares físicos?

Piensa en abrir pop-ups en sitios peculiares. Convierte estos espacios en lugares únicos. Diseña una experiencia que vaya más allá de la compra. Da motivos a tu audiencia para ir a visitarte.

Brand Communication During a Crisis

¿Y si interactuaras digitalmente fuera de las redes sociales?

Piensa en crear experiencias que vayan más allá de las redes sociales. Organiza webinars, foros o crea páginas interactivas. Diseña tus propios espacios digitales regidos por tus propias reglas.

Brand Communication During a Crisis

¿Y si crearas espacios de reflexión?

Piensa en reservar momentos para parar y reflexionar sobre tu negocio. Deja que tu equipo y audiencia pausa todo por un momento para ser conscientes del presente.

Brand Communication During a Crisis

¿Y si volvieras a la comunicación más esencial?

Piensa en ser útil cuando hablas. No hace falta estar constantemente generando ruido. Planea tu estilo de comunicación para que haga exactamente eso; comunicar.

Brand Communication During a Crisis

¿Y si colaboraras con creadores de contenido digitales?

Piensa en apoyar a creadores usando tu marca como una plataforma donde presentar su contenido. Podríais aprender el uno del otro y crear una comunidad gracias a ello.

Brand Communication During a Crisis

¿Y si crearas interacciones sinceras?

Piensa en ser claro con tus emociones y sentimientos al comunicarte. No escondas nada a tu audiencia, se tan transparente como creas posible.

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